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About the programme
Quota 1 2019: All admitted   |   Quota 2 2019: -  
: Danish  | Place of study: Herning  |  Commencement: August / September

Business Development Engineering is about starting up, developing and transforming businesses. You work with innovation, business development, management, entrepreneurship and other similar fields.


This programme is only offered in Danish.

The Business Development Engineering (BDE) programme develops your collaborative skills and your ability to combine technological insights with business acumen and design. You learn to develop business concepts, and you gain an understanding of the entire process involved in developing and marketing products.

Studying BDE at Aarhus University

The teaching on the BDE programme is a mix of group-based project work, classroom instruction and lectures by guest speakers and representatives from business and industry. The programme focuses strongly on your personal development. Throughout the programme, you are coached by business psychologists and coaches, and dialogue and conversation are important programme elements.

Compulsory courses and elective subjects

The BDE programme consists of six semesters of compulsory courses where you learn about sales and marketing, concept development, design, strategy, innovative product development and business creation. On the third semester you must choose between a mechanical/technological track and a digital technology track.

After the BDE foundation course, you can choose to do an MSc in Technology-Based Business Development at the Department of Business Development and Technology in Herning. 

Starting your own business and working with business and industry

The BDE programme is offered by the Department of Business Development and Technology (BTECH) on Aarhus University’s Herning Campus in Central Jutland. The department has its own entrepreneurial environment for students who are keen to start up their own business, known as the Business Factory. Here, you can use the Business Factory’s office facilities, get advice and guidance and run your business alongside your studies. As a student of BDE, you also have plenty of opportunity for working closely with business and industry.

Career opportunities

After 3 years on the BDE programme, you can choose the Master degree Programme Technology-Based Business Development in Herning. This can lead to job opportunities within management, project management and similar fields. You can also start your own business or work as a product manager, development engineer, technical manager or project manager.

Admission requirements

Admission area number


To be eligible for admission to this degree programme, you must fulfil the following requirements:

A qualifying examination or an admission course for the engineering degree programmes and the following specific admission requirements (A, B and C refers to the subject level in the Danish upper secondary school with A being the highest level possible):

  • Mathematics B
  • Physics B or Geoscience A
  • Chemistry C or Biotechnology A

Applicants with a foreign qualifying examination must also provide evidence of their proficiency in Danish, such as the study examination in Danish as a second language or similar documentation.

If you are applying for admission on the basis of admission courses for the engineering degree programmes, you can only apply for admission via quota 2. You must remember to apply no later than 15 March.

If there are some subjects you have not completed at the required level, you can take them as supplementary courses. Read more about supplementary courses.

The admission requirements must be met and documented by 5 July in the year of application unless you apply for conditional admission.

In 2020 a new admission requirement of at least 7.0 grade average in the qualifying examination (GPA) is introduced in quota 1.

Quota 2 criteria


Like quota 1 applicants, quota 2 applicants must have passed a qualifying examination, and they must also fulfil the specific admission requirements above.

Quota 2 applicants are admitted following an objective assessment based on the objective criteria listed below. This means that applicants who are given the highest assessment based on the objective criteria are admitted until all places are taken.

Objective criteria

  • Mathematics B with a minimum mark of 10
  • Mathematics A
  • Motivation letter (4,800 character limit) in which the applicant explains the motivation for applying for admission to this degree programme. Emphasis is placed on the applicant being able to explain that the choice of degree programme is the result of a particularly strong interest in precisely this degree programme and the subsequent profession, and that this strong interest is based on knowledge of the degree programme and profession in question.
  • In addition to the personal statement, the overall assessment places emphasis on activities including relevant education, work experience (including military service) and periods spent abroad.

Please note that only activities (including work experience) covering a total period of 12 months is included. Marks and specific levels of qualification from your qualifying examination are not included in the 12 months.

Meeting to match expectations

From the 2019 intake, the Bachelor’s programme in Business Development Engineer offers a meeting to match expectations for all applicants who apply for admission in quota 2 – that is applicants who apply no later than 15 March at 12 noon.

The purpose of the meeting is to give you an understanding of the programme and it’s contents as well as to match expectations between you and the university before a possible start of studies. Furthermore, this – optional – meeting also has the purpose to give you the chance to ask questions regarding the programme and the place of studies.

The meeting is expected to be heldi in April or May and takes place either through a meeting at the place of studies or via Skype for example.

Please note that the meeting to match expectations is optional and it will not have any influence on the admission process.

Programme structure

The courses on the BDE programme focus on development – both technological development and business development. You learn to use mathematics, physics and knowledge of mechanical engineering to design and construct new products that are aligned with the company’s strategy. In addition, you gain knowledge about financial management and about marketing your product.

Academic regulations

In the academic regulations, you can read more about the requirements you must meet as a BDE student and about the programme structure. You can also read about the types of examinations and the exam requirements.

In the course of the degree programme you have ample opportunity to specialise in whatever may interest you most. You must choose between three tracks:

  • Physical products
  • Digital products 
  • Innovation, management and entrepreneurship combined with digital technologies

The degree programme diagram shows the programme structure. You can click on the various subjects to read the individual course descriptions.

Student life

Academic life at BDE

At BDE, some of the teaching takes the form of lectures for all the students in your year group. The teaching varies a lot. For example, you will get to do experiments and give group presentations together with your study group. In the so-called LOOP projects, you and your study group are asked to solve a specific problem for a real business. 

The BDE programme is a full-time programme, which means that you spend a lot of time in the classroom and preparing on your own and in study groups. This is an example of a typical week on the first semester of the BDE programme. 


08:00–12:00 Applied Mathematics

08:00–16:00 Reading 


08:00–12:00 Marketing Economics

12:00–14:00 Personal and Social Competencies

14:00–17:00 Work in study group 


08:00–12:00 Business Economics

12:00–14:00 Work in study group

14:00–17:00 Reading 


08:00–14:00 Applied Mathematics

14:00–16:00 Doing assignments 


08:00–12:00 Project: Market Analysis and Method

12:00–15:00 Work in study group

15:00–18:00 Friday bar 

Social life at BDE

When you are not working on your latest new product, you can take part in some of the many academic and social events organised on Herning Campus. 

BDE society

The BDE society organises academic and social events for BDE students and graduates. 

Student Activity Association (SAA)

SAA is an association for all students on Herning Campus. The events organised by SAA include Cultural Nights, where you can learn about other cultures. 

Friday bar

The degree programmes in Herning hold a joint Friday bar, a genuine chance to relax with your fellow students after an intense week of studying. 


The Danish Society of Engineers, IDA, offers social events and counselling to help you get the best working conditions or move up the career ladder. 

Studying abroad

On the BDE programme, you have the option of spending a semester abroad. You can either do an internship with a foreign company, or do one or more courses at a university abroad. It is a very good chance to improve your language skills, and to learn to work with people from other cultures.

Student life in Herning

Herning is known for hosting major concerts and sporting events, but the city offers so much more. Almost one in every five people in Herning is an upper secondary or post-secondary student. This means that the city is full of young people and offers everything that young people need. In Herning, nature is right outside the door, and a selection of lovely beaches have been established by the lakes, which are just a bike ride away from the university. What’s more, when you start life as a student in Herning, you don’t need to worry about finding a roof over your head. The Municipality of Herning is offering a housing guarantee for all new students. This allows you to stay in ultra-modern one or two bedroom flats/student housing at a low rent. Herning offers more than 20 bars, cafés and places to go out - as well as a number of cultural events throughout the year. These include everything from large concerts with international artists in Boxen to smaller concerts at the local music venue Fermaten.

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In the course of your studies, you will develop your ability to identify and create new opportunities. You will be able to see the customer’s needs and then to fulfil them. You learn to design and develop new products and market them as part of a corporate strategy. 

As a BDE graduate, you can work with product development in Danish or international companies, as a project manager or consultant within sales and production. You can also start your own business. 

Doing an MSc in engineering

After the BDE foundation course, you can choose to do an MSc in technology-based business development at the Department of Business Development and Technology in Herning. Here, you will learn to find and assess the latest technologies and implement them effectively in a company