DIGITAL DESIGN - IT, AESTHETICS AND INTERACTION

Digital design is about the interplay between people, computers and culture. As a digital design student, you work with IT in a variety of contexts: art, experiences, design, communication and aesthetics.

Introduction

This programme is only offered in Danish.

The digital design programme teaches you how to analyse digital art and understand the role digital technologies play in culture. You will gain a theoretical understanding of interaction design and design processes, and you will learn how to design digital experiences, from idea to finished product.

Designing experiences

Working with programming, digital design materials and creative design processes is a major part of the digital design programme. You learn to understand the relationship between the underlying program code and the interface that users experience and interact with. You also work with topics such as digital aesthetics, critical design, innovation and interaction design.

Studying on the digital design programme

Courses on the digital Design programme are based on lectures, classroom instruction and working on assignments and projects in your study group. You will work with theories and methods that will form the foundation of your practical design work. You will spend most of your time in IT City Katrinebjerg, where all of Aarhus University’s IT and media studies degree programmes are located.

Career opportunities

Graduates of the digital design programme typically work in the cultural sector. They find work in fields such as project management, interaction design, web development, research and teaching. Your career opportunities depend on the what supplementary subject you choose the Master’s degree programme you choose if you decide to continue your education.

Admission requirements

Admission area number: 22380

To be eligible for admission to this degree programme, you must fulfil the following requirements:

qualifying examination as well as the following specific admission requirements (A, B and C refers to the subject level in the Danish upper secondary school with A being the highest level possible):

  • Danish A
  • English B
  • History B or History of Ideas B or Contemporary History B
  • An additional language at A level (or B level in case of an advanced language).

 

If there are any subjects you have not completed at the required level, you can take them as supplementary courses or as a summer supplementary course (conditional Admission).

The admission requirements must be met and documented by 5 July in the year of application unless you apply for conditional admission.

Quota 2

Like quota 1 applicants, quota 2 applicants must have passed a qualifying examination, and they must also fulfil the specific admission requirements above.

Quota 2 applicants are individually evaluated on the basis of:

  1. a grade average calculated on the basis of the particularly relevant subjects (Quota 2 subjects), listed below
  2. other particularly relevant documented qualifications.

Read more about Aarhus University's quota 2 criteria.

 

Quota 2 subjects:

  • Danish A
  • English B
  • History B or History of Ideas B or Contemporary History B

Programme structure

The courses on the digital design programme focus on two main areas. First, you will be introduced to the most important theories of aesthetic experience, digital culture and the design of digital objects. Second, you will be introduced to the tools necessary to create user-centred digital products.

The theoretical and practical aspects of the programme are closely interlinked. You will reflect on theory when you work with concrete design projects. And theory will function as a source of inspiration when you produce prototypes of digital objects.

Academic regulations

In the academic regulations, you can read more about the content of the individual course, the structure of the degree programme and the demands the programme places on you as a student. You can also read about the types of exams and the exam requirements.

The diagram below shows you how the programme is structured. You can click on the different courses to read the course descriptions.


 

Student life

Academic life on the digital design programme

In lectures, your teachers will review the theories you are learning about. Classroom lessons take place in smaller groups, where you might work on designing a prototype of a digital object adapted to a specific function and situation. This is your opportunity to test the theories you learn in practice. 

Here is an example of a typical week in the first semester of the BA programme in digital design. As you can see, you will be spending much of your time preparing for classes and lectures, and meeting with your study group. This is why digital design is a full-time degree programme, even though you may not have scheduled classes every day. This means that you will also learn how to plan your time wisely during your studies.

Monday:
9:00-15:00 Independent study

Tuesday:
9:00-12:00 Lecture: Industrial Design
12:00-16:00 Study group
16:00-18:00 Seminar: Design Processes

Wednesday:
9:00-14:00 Independent study
14:00-16:00 Lecture: Industrial Design

Thursday:
11:00-14:00 Lecture: Design Processes
14:00-18:00 Study group

Friday:
9:00-11:00 Seminar: Industrial Design
11:00-15:00 Independent study
15:00 - 18:00 Friday bar

Physical surroundings

Digital Design is based in IT City Katrinebjerg , where lots of IT businesses and research centres are located. This makes IT City Katrinebjerg an exciting place to study, because you’re close to some of the most advanced IT projects and researchers in the country. 

Social life on the digital design programme

Your life as a digital design student doesn’t stop when you turn off your computer. It continues with the many academic and social associations for students on the digital design programme. For example, you can participate in: 

ODDS
The Organisation for Digital Design Students (ODDS) is an academic association that hosts lectures and other relevant academic events.

Fredagsbar.dk
Digital design students have a Friday bar together with students from media studies and information studies. Enjoy a cold beer or soft drink in a relaxed atmosphere with your fellow students every Friday starting at 14:00. 

Kontekst
The student magazine for all the Katrinebjerg degree programmes is called Kontekst. It is published four times a year and is written by students for students.

PANIK
Party All Night In Katrinebjerg (in Danish). PANIK is a social committee that throws two parties a year for all IT City students. 

UNITY: Katrinebjerg
It’s fun and relevant to test your abilities in interdisciplinary and professional contexts.  Unity: Katrinebjerg is a network for IT City students that organises events where students meet business and industry representatives. 

Studying abroad

Doing a semester abroad is an excellent idea for students on the digital design programme. During a stay at university abroad, you improve your foreign language skills and get to know the culture of your host country from the inside. During the last year of the BA programme in digital design, you can take advantage of one of the many exchange agreements between Aarhus University and partner universities all over the world. Get inspiration, guidance and travel lust here.

Follow the student life at Aarhus University -experienced, photographed and filmed by the students themselves. With thousands of pictures #yourniversity gives insight into the everyday life as a student at AU; the parties, procrastination, exams and all the other ways you’ll spend your time at university.

Follow the student life at Aarhus University

-experienced, photographed and filmed by the students themselves.

With thousands of pictures #yourniversity gives insight into the everyday life as a student at AU; the parties, procrastination, exams and all the other ways you’ll spend your time at university.

 

The photos belong to the users, shared with #Yourniversity, #AarhusUni and course-specific AU-hashtags.

Career

Job functions for MA/MSc grads

The diagram shows the kinds of jobs and job functions available to graduates of the corresponding MA/MSc programme, based on the 2013/14 AU employment survey.

As a digital design graduate, your career options depend a lot on what you’ve chosen to focus on during your studies, along with your choice of supplementary subject and Master’s degree programme. 

The digital design programme teaches you to work with IT at an advanced level, so that you’re able to program and do interactive design based on users’ experience. You also learn to design and produce digital design solutions as well as to analyse and describe how people interact with digital media. 

Many graduates of the digital design programme find work as project managers, system and design developers, consultants or teachers. Relevant fields include IT, communication, web, social media and games. 

Supplementary subjects

There are lots of subjects to choose from when deciding which supplementary subject to do in the last year of your Bachelor’s degree programme. Examples of supplementary subjects chosen by other digital design students: 

  • Information Studies, IT and Organisations
  • Visual Arts and Visual Culture
  • Supplementary subject in event culture

Master’s degree programmes

Most graduates of the Bachelor’s programme in digital design go on to take a Master’s degree. But there are a lot of options, and you should be aware that some of them require specific supplementary subjects in order for you to be eligible for admission. Here are some of the options available: 

  • The Master’s degree programme in digital design, which builds on the foundation you lay in your BA programme. The MS programme adds to your knowledge of the theory of digital culture and gives you a more independent, critical approach to the field as well as an opportunity to specialise in specific topics.
  • The Master’s degree in information studies, where you study the interplay between people and information technology.
  • The Master’s degree programme in experience economy, where you learn to understand experiences as commodities and design experiences for users.
  • The Master’s degree programme in cognitive semiotics, which is an interdisciplinary programme that investigates how humans create meaning in language, science and art.
  • The Master’s degree programme in aesthetics and culture, where you learn to analyse the aesthetic dimensions of our culture and everyday life.