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The Bachelor’s degree programme in marketing and management communication is an international, English-language degree programme combining communication and business studies.

Introduction

The Bachelor’s degree programme in marketing and management communication provides you with the theoretical, methodological and practical tools needed to plan, coordinate and carry out communication tasks with a focus on organisational communication, market communication and branding in a global context.

Studying marketing and management communication at Aarhus University

The teaching is a mix of lectures, seminars and classroom instruction, where you participate in discussions, do presentations and work on projects with your study group. The language of instruction is English, and the teaching is undertaken by both Danish and foreign lecturers. The English language is an important tool in communication and business studies.

Economics and marketing

On the programme in marketing and management communication, you acquire a basic knowledge of organisational theory, marketing and economic models and theories and their practical application at a national and international level. You learn to analyse current economic issues, work with the motivation and behaviour in organisations and study statistics, market segmentation and distribution.

Career opportunities

With a Bachelor’s degree in marketing and management communication, you are eligible for admission to a number of Master’s degree programmes. This can pave the way for a career in communication and marketing departments all over the world, where English is the main language. For example, you can work with the planning of advertising campaigns and with marketing, branding and PR.

Admission requirements

Admission area number: 22615

To be eligible for admission to this degree programme, you must fulfil the following requirements:

qualifying examination as well as the following specific admission requirements (A, B and C refers to the subject level in the Danish upper secondary school with A being the highest level possible:

  • English A
  • An additional foreign language at A level, however only B level in the case of an advanced language (Danish A does not count as an additional foreign language) 
  • History B or History of Ideas B or Social Science B or Contemporary History B

 

If there are any subjects you have not completed at the required level, you can take them as supplementary courses or as a summer supplementary course (conditional Admission).

The admission requirements must be met and documented by 5 July in the year of application unless you apply for conditional admission.

Quota 2

Like quota 1 applicants, quota 2 applicants must have passed a qualifying examination, and they must also fulfil the specific admission requirements above.

Quota 2 applicants are admitted following an objective assessment based on the objective criteria’s listed below. This means that applicants who are given the highest assessment based on the objective criteria are admitted until all places are taken.

Please note that only activities (including work experience) covering a total period of 12 months may be included. Marks and specific levels of qualification from your qualifying examination are not included in the 12 months.

Objective criteria

  • English A with a minimum mark of 10 or English above level A
  • Study-related period abroad, minimum 6 months (Only periods of residence abroad spent in relevant language areas count)
  • Study-related period abroad, minimum 1 year (Only periods of residence abroad spent in relevant language areas count)
  • Study-related work experience, minimum 1 year (Your work experience must take the form of paid work for an average of 30 hours a week and must be relevant to your studies)
  • Study-related post-secondary education
  • Credit-bearing post-secondary education

Please note that only activities (including work experience) covering a total period of 12 months is included. Marks and specific levels of qualification from your qualifying examination are not included in the 12 months.

 

Programme structure

The Bachelor’s degree programme in marketing and management communication combines two main fields of study: communication and business studies. The courses in communication focus, for example, on advertising, branding, PR and market communication both nationally and globally. The more business-oriented courses focus on basic economic principles, theories and methods.

The degree programme diagram gives an outline of the entire Bachelor’s degree programme in MMC. You can click on the various subjects to read the individual course descriptions.


 

Academic regulations

In the academic regulations for the MMC programme, you can find more information about the individual subjects, the programme structure and the requirements you must meet as a student. You can also read about the types of examinations and the exam requirements.

Student life

Some of the teaching takes the form of lectures for all the students in your year group. In connection with the classroom instruction, you are expected to play a more active role yourself, doing presentations and discussing specific communicative situations. You will also be part of a study group. Together, you will do projects, prepare presentations and discuss course materials in connection with exams.

Below is an example of a typical week on the first semester of the MMC programme. The programme is a full-time degree programme, even though you may not have scheduled classes every day. You should expect to spend a good deal of time preparing for classes and meeting with your study group:

Monday
09:00–11:00                   Preparation
11:00–13:00                 Classroom instruction: Research Methodology
14:00–16:00                 Classroom instruction: Economics

Tuesday
08:00–10:00                   Lecture: Communication Theory
10:00–12:00                 Lecture: Economics
12:00-17:00                 Preparation

Wednesday
09:00–12:00                   Meet with study group
12:00–14:00                 Lecture: Research Methodology
14:00–17:00                 Preparation

Thursday
08:00–11:00                   Preparation
11:00–13:00                 Classroom instruction: Communication Theory
13:00–17:00                 Meet with study group

Friday
08:00–13:00                   Preparation of next week’s topics
13:00–15:00                 Lecture: Economics

Social life at MMC

There are lots of academic and social associations you can participate in as a student on the MMC programme. Some of the options are:

BSS Sport

The sports association at Aarhus BSS has women’s and men’s football and handball teams at various levels. Other events organised by the sports association include a sports day and a Christmas party.

‘StudenterLauget’

StudenterLauget is a student association at Aarhus BSS and organises social and academic events for students. The Association is responsible for the Friday bars, the annual skiing trip, the Freshers’ Week for new students and a wealth of other events.

‘Klubben’

‘Klubben’, the student bar at the Fuglesangs Allé campus, is open to all Aarhus BSS students. On weekdays, the atmosphere is intimate with students dropping into the student bar to read or meet for coffee and debates, while Friday is party time.

Klub.ling.

The Friday bar for students on the degree programmes in business communication is known as ‘Klub.ling’. It is organised by Studenterlauget.

Studying abroad

The MMC programme is a very international programme, and it therefore makes perfect sense to spend a semester abroad. Spending a period of time abroad is a unique opportunity to learn about business and industry in the country you are visiting, and to develop your language skills and cultural understanding.

Follow the student life at Aarhus University -experienced, photographed and filmed by the students themselves. With thousands of pictures #yourniversity gives insight into the everyday life as a student at AU; the parties, procrastination, exams and all the other ways you’ll spend your time at university.

Follow the student life at Aarhus University

-experienced, photographed and filmed by the students themselves.

With thousands of pictures #yourniversity gives insight into the everyday life as a student at AU; the parties, procrastination, exams and all the other ways you’ll spend your time at university.

 

 

 

Career

In the course of your MMC studies, you learn to plan and execute communication campaigns which are aligned with corporate strategies, and you learn to assess the effect of such communication. You also gain an understanding of the ways in which businesses organise themselves. In addition, you learn to handle the communication with suppliers as well as interdepartmental communication.

Many graduates go on to work in marketing, helping to produce copy and texts for advertisements, brochures and the like. Some graduates are recruited by web departments, where they are involved in updating websites and writing texts for the web.

Others assume responsibility for press relations, or work as administrative officers in, for example, finance department.

Master’s degree programmes

Most graduates of the Bachelor’s degree programme in MMC go on to do a Master’s degree. Some of the options are:

  • The Master’s degree in corporate communication, which expands your knowledge within the field of MMC, but which also involves a higher level of specialisation within certain aspects of corporate communication.
  • The Master’s degree programme in corporate communication (taught in Danish).
  • On the Master’s degree programme in IT, communication and organisation, you learn, for example, to introduce new IT tools, while taking account of any communicative and organisational issues involved.