The Bachelor’s degree programme in Marketing and Management Communication provides you with the theoretical, methodological and practical tools needed to plan, coordinate and carry out communication tasks focused on organisational and market communication in a global context.
The teaching is a mix of lectures, seminars and classroom instruction, where you participate in discussions, do presentations and work on projects and case solutions with your study group. The language of instruction is English as the English language is an important tool for communication practitioners in a globalised world. The teaching activities are undertaken by both Danish and foreign lecturers.
The Marketing and Management Communication programme is centred on working with communication in and from organisations. In order to qualify you for such work, you are introduced to basic communication theories and models. Moreover, you work with communication disciplines such as organisational communication between management and employee as well as market communication between organisation, brand and consumer. You also gain knowledge related to different global communication dilemmas and challenges caused by e.g. growing diversity amongst employees and consumers and developments within media technology.
In the programme, you acquire a basic knowledge of central models and theories within organisational theory, marketing and economics as well as their practical application at a national and international level. You work with motivation and behaviour in organisations, market segmentation and consumer behaviour, as well as statistics and analysis of economic issues. These skills provide you with an understanding of organisation and market needed to plan and coordinate communication tasks in different marketing and management contexts.
With a Bachelor’s degree in marketing and management communication, you are eligible for admission to a number of Master’s degree programmes. This can pave the way for a career in HR, communication and marketing departments all over the world, where English is the main language. For example, you can work with the planning of advertising campaigns and with marketing, branding and PR.
Admission area number: 22780
To be eligible for admission to this degree programme, you must fulfil the following requirements:
A qualifying examination as well as the following specific admission requirements (A, B and C refers to the subject level in the Danish upper secondary school with A being the highest level possible:
If there are any subjects you have not completed at the required level, you can take them as supplementary courses or as a summer supplementary course (conditional Admission).
The admission requirements must be met and documented by 5 July in the year of application unless you apply for conditional admission.
Like quota 1 applicants, quota 2 applicants must have passed a qualifying examination, and they must also fulfil the specific admission requirements above.
Quota 2 applicants are admitted following an objective assessment based on the objective criteria’s listed below. This means that applicants who are given the highest assessment based on the objective criteria are admitted until all places are taken.
Please note that only activities (including work experience) covering a total period of 12 months is included. Marks and specific levels of qualification from your qualifying examination are not included in the 12 months.
As a rule it is only possible to start a higher education on a similar or lower level 6 years after you have passed your latest completed higher education. This means that if you have completed a Danish professional bachelor's degree or a fulltime bachelor’s degree you will have to wait 6 years (counting from your last passed Danish professional bachelor's degree or a fulltime bachelor’s degree) before you can apply for a new Bachelor’s degree. This is applicable for applicants in both quota 1 and quota 2.
The Bachelor’s degree programme in marketing and management communication combines two main fields of study: communication and business studies. The courses in communication focus, for example, on advertising, branding, PR and market communication both nationally and globally. The more business-oriented courses focus on basic economic principles, theories and methods.
In the academic regulations for the MMC programme, you can find more information about the individual subjects, the programme structure and the requirements you must meet as a student. You can also read about the types of examinations and the exam requirements.
The degree programme diagram gives an outline of the entire Bachelor’s degree programme in MMC. You can click on the various subjects to read the individual course descriptions.
Some of the teaching takes the form of lectures for all the students in your year group. In connection with the classroom instruction, you are expected to play a more active role yourself, doing presentations and discussing specific communicative situations. You will also be part of a study group. Together, you will do projects, prepare presentations and discuss course materials in connection with exams.
Below is an example of a typical week on the first semester of the MMC programme. The programme is a full-time degree programme, even though you may not have scheduled classes every day. You should expect to spend a good deal of time preparing for classes and meeting with your study group:
11:00–13:00 Classroom instruction: Research Methodology
14:00–16:00 Classroom instruction: Economics
08:00–10:00 Lecture: Communication Theory
10:00–12:00 Lecture: Economics
09:00–12:00 Meet with study group
12:00–14:00 Lecture: Research Methodology
11:00–13:00 Classroom instruction: Communication Theory
13:00–17:00 Meet with study group
08:00–13:00 Preparation of next week’s topics
13:00–15:00 Lecture: Economics
There are lots of academic and social associations you can participate in as a student on the MMC programme. Some of the options are:
The sports association at Aarhus BSS has women’s and men’s football and handball teams at various levels. Other events organised by the sports association include a sports day and a Christmas party.
StudenterLauget is a student association at Aarhus BSS and organises social and academic events for students. The Association is responsible for the Friday bars, the annual skiing trip, the Freshers’ Week for new students and a wealth of other events.
‘Klubben’, the student bar at the Fuglesangs Allé campus, is open to all Aarhus BSS students. On weekdays, the atmosphere is intimate with students dropping into the student bar to read or meet for coffee and debates, while Friday is party time.
The Friday bar for students on the degree programmes in business communication is known as ‘Klub.ling’. It is organised by Studenterlauget.
The MMC programme is a very international programme, and it therefore makes perfect sense to spend a semester abroad. Spending a period of time abroad is a unique opportunity to learn about business and industry in the country you are visiting, and to develop your language skills and cultural understanding.
Follow the student life at Aarhus University -experienced, photographed and filmed by the students themselves. With thousands of pictures #yourniversity gives insight into the everyday life as a student at AU; the parties, procrastination, exams and all the other ways you’ll spend your time at university.
-experienced, photographed and filmed by the students themselves.
With thousands of pictures #yourniversity gives insight into the everyday life as a student at AU; the parties, procrastination, exams and all the other ways you’ll spend your time at university.
The photos belong to the users, shared with #Yourniversity, #AarhusUni and course-specific AU-hashtags.
In the course of your MMC studies, you learn to plan and execute communication campaigns which are aligned with corporate strategies, and you learn to assess the effect of such communication. You also gain an understanding of the ways in which businesses organise themselves. In addition, you learn to handle the communication with suppliers as well as interdepartmental communication.
Many graduates go on to work in marketing, helping to produce copy and texts for advertisements, brochures and the like. Some graduates are recruited by web departments, where they are involved in updating websites and writing texts for the web.
Others assume responsibility for press relations, or work as administrative officers in, for example, finance department.
Most graduates of the Bachelor’s degree programme in MMC go on to do a Master’s degree. Some of the options are: