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About the programme
Quota 1 2018: 9.3 (Standby: 8.9)   |   Quota 2 2018: -  
: English  | Place of study: Aarhus  |  Commencement: August / September


Attention: The BA in Marketing and Management Communication had the last intake in summer 2018.

The BA in Marketing and Management Communication provides you with the scientific, theoretical, methodological and practical tools needed to plan, coordinate and carry out marketing and management communication activities in global organisations.

Studying Marketing and Management Communication at Aarhus University

The programme consists of a mix of lectures, seminars and classroom instruction, where you participate in discussions, do presentations and work on projects and case solutions with your study group. The language of instruction is English, as the English language is an important tool for communication practitioners in a globalised world. The teaching activities are undertaken by both Danish and foreign lecturers. 

Linking Communication with Business Studies 

The Marketing and Management Communication programme focus on working with communication in and from organisations. In order to qualify you for such work, you are introduced to communication theories, concepts and models, which guide and support the tasks and activities of communication professionals. Below are some examples of the central courses offered in the study programme.

Communication Studies

The programme takes its point of departure in central communication disciplines, e.g. management communication, marketing communication and global communication.

In ‘Communication in a Management Perspective’, you acquire insights into management and organisational communication and learn how to work with communication activities inside an organisation.

In Communication in a Marketing Perspective, you are introduced to the basic principles of branding and marketing communication and work with addressing consumers in light of current marketing conditions and challenges.

In ‘Communication in a Global Perspective’, you become familiar with central aspects of globalisation and acquire skills that enable them to handle communication activities from a cross-national perspective. You gain knowledge related to different global communication dilemmas and challenges caused by e.g. growing diversity amongst employees and consumers, and developments within media technology.

Business Studies 

The communication focus of the programme is supported by a number of business courses which provide you with additional knowledge needed for handling communication tasks and activities in an organisational setting.

In Economics you will get insights into basic economic principles and their applications and developments in a corporate, national and global context. 

In Marketing and Consumer Behaviour you become familiar with the core steps of the marketing management process, from segmentation of consumers to distribution of products and services, working within both traditional and new areas. 

Career Opportunities 

Graduates of the BA in Marketing and Management are well placed to apply for jobs in organisations with English as corporate language, and to join international management, marketing, public relations or branding teams. For example, you can work with the planning of advertising campaigns.

Admission Requirements

Admission area number: 22780

To be eligible for admission to this degree programme, you must fulfil the following requirements:

qualifying examination as well as the following specific admission requirements (A, B and C refers to the subject level in the Danish upper secondary school with A being the highest level possible:

  • English A
  • An additional foreign language at A level, however only B level in the case of an advanced language (Danish A does not count as an additional foreign language) 
  • History B or History of Ideas B or Social Science B or Contemporary History B


If there are any subjects you have not completed at the required level, you can take them as supplementary courses or as a summer supplementary course (conditional Admission).

The admission requirements must be met and documented by 5 July in the year of application unless you apply for conditional admission.

In 2020 a new admission requirement of at least 7.0 grade average in the qualifying examination (GPA) is introduced in quota 1.

Quota 2

Like quota 1 applicants, quota 2 applicants must have passed a qualifying examination, and they must also fulfil the specific admission requirements above.

Quota 2 applicants are admitted following an objective assessment based on the objective criteria’s listed below. This means that applicants who are given the highest assessment based on the objective criteria are admitted until all places are taken.

Objective criteria

  • English A with a minimum mark of 10 or English above level A
  • Study-related period abroad, minimum 6 months (not only periods of residence abroad spent in relevant language areas count)
  • Study-related period abroad, minimum 1 year (not only periods of residence abroad spent in relevant language areas count)
  • Study-related work experience, minimum 1 year (Your work experience must take the form of paid work for an average of 30 hours a week and must be relevant to your studies)
  • Study-related post-secondary education
  • Credit-bearing post-secondary education

Please note that only activities (including work experience) covering a total period of 12 months is included. Marks and specific levels of qualification from your qualifying examination are not included in the 12 months.

As a rule it is only possible to start a higher education on a similar or lower level 6 years after you have passed your latest completed higher education. This means that if you have completed a Danish professional bachelor's degree or a fulltime bachelor’s degree you will have to wait 6 years (counting from your last passed Danish professional bachelor's degree or a fulltime bachelor’s degree) before you can apply for a new Bachelor’s degree. This is applicable for applicants in both quota 1 and quota 2.

Programme Structure

The structure of the programme reflects the combination of communication studies and business studies. The first semester includes basic courses in communication theory and research methodology as well as Economics. The second semester focuses on Communication in a Management Perspective and Organisational Behaviour as well as Corporate Discourse Analysis. The third semester addresses Communication in a Marketing Perspective, Communication Planning and Measurement as well as Marketing and Consumer Behaviour. The fourth semester includes Communication in a Global Perspective as well as courses on Corporate Media, Accounting and Introduction to Statistics. The fifth semester consists in electives. The sixth semester includes Project Management and writing your Bachelor’s Thesis.

Academic Regulations

In the academic regulations for the BA in Marketing and Management Communication programme, you can find more information about the individual subjects, the programme structure and the requirements you must meet as a student. You can also read about the types of examinations and the exam requirements.


The degree programme diagram gives an outline of the structure. You can click on the various subjects to read the individual course descriptions.

Student Life

Some of the teaching takes the form of lectures for all the students in your year group. In connection with the classroom instruction, you are expected to play a more active role yourself, doing presentations and discussing specific communicative situations. You will also be part of a study group. Together with your study group, you will do projects, prepare presentations and discuss course materials in connection with exams.

Below is an example of a typical week in the first semester of the Marketing and Management Communication programme. The programme is a full-time degree programme, even though you may not have scheduled classes every day. You should expect to spend a good deal of time preparing for classes and meeting with your study group:

09:00–11:00                Preparation
11:00–13:00                 Classroom instruction: Research Methodology
14:00–16:00                 Classroom instruction: Economics

08:00–10:00               Lecture: Communication Theory
10:00–12:00                Lecture: Economics
12:00-17:00                  Preparation

09:00–12:00                Meet with study group
12:00–14:00                 Lecture: Research Methodology
14:00–17:00                 Preparation

08:00–11:00                Preparation
11:00–13:00                 Classroom instruction: Communication Theory
13:00–17:00                 Meet with study group

08:00–13:00                Preparation of next week’s topics
13:00–15:00                 Lecture: Economics

Social Life at MMC

As a student in the Marketing and Management Communication programme, you can participate in many academic and social associations. Some of the options are:

BSS Sport

The sports association at Aarhus BSS has women and men’s football and handball teams at various levels. Other events organised by the sports association include a sports day and a Christmas party.


StudenterLauget is a student association at Aarhus BSS, which organises social and academic events for students. The association is responsible for the Friday bars, the annual skiing trip, the Freshers’ Week for new students and a wealth of other events.


‘Klubben,’ the student bar at the Fuglesangs Allé campus, is open to all Aarhus BSS students. On weekdays, the atmosphere is intimate with students dropping by the student bar to read or meet for coffee and debates, while Friday is party time.


The Friday Bar for students on the degree programmes in business communication is known as ‘Klub.ling.’ It is organised by Studenterlauget.

Studying Abroad

The Marketing and Management Communication programme is an international programme, and it therefore makes perfect sense to spend a semester abroad. Spending time abroad is a unique opportunity to learn about business and industry in the country you are visiting, and to develop your language skills and cultural understanding.

Follow the student life at Aarhus University -experienced, photographed and filmed by the students themselves. With thousands of pictures #yourniversity gives insight into the everyday life as a student at AU; the parties, procrastination, exams and all the other ways you’ll spend your time at university.

Follow the student life at Aarhus University

-experienced, photographed and filmed by the students themselves.

With thousands of pictures #yourniversity gives insight into the everyday life as a student at AU; the parties, procrastination, exams and all the other ways you’ll spend your time at university.


The photos belong to the users, shared with #Yourniversity, #AarhusUni and course-specific AU-hashtags.


In the course of your Marketing and Management Communication studies, you learn to plan and execute communication campaigns which are aligned with corporate strategies, and you learn to assess the effect of such communication. You also gain an understanding of the ways in which businesses organise themselves. In addition, you learn to handle the communication with suppliers as well as interdepartmental communication.

Many graduates go on to work in marketing, helping to produce texts for advertisements, brochures and the like. Some graduates are recruited by web departments, where they are involved in updating websites and writing texts for the web.

Others assume responsibility for press relations, or work as administrative officers in, for example, finance department.

Master’s Degree Programmes

Most graduates of the bachelor’s degree programme in Marketing and Management Communication go on to do a master’s degree. Some of the options are:

  • The master’s degree in Corporate Communication, which expands your knowledge within communication, but also involves a higher level of specialisation within certain aspects of corporate communication.
  • The master’s degree programme in IT, Communication and Organisation, where you learn, for example, to introduce new IT tools, while taking account of any communicative and organisational issues involved.