On the programme in economics and business administration in Herning, you learn about the management and operation of businesses. You study logistics, accounting, financing and financial management as well as organisational management, product development, sales, project management and innovation.
The teaching is a mix of lectures and classroom instruction in small groups where students take part in discussions, do assignments and give presentations. The programme in economics and business administration consists of three blocks of courses. A block of business administration subjects such as sales and marketing, financial management, accounting, organisational behaviour and financing, a block of ancillary subjects such as statistics, commercial law and project management and finally a block which focuses on macroeconomics.
As a fifth-semester student on the programme in economics and business administration in Herning, you can choose to specialise in either Global Marketing, which focuses on the challenges and opportunities facing modern companies in a globalised world, or in Strategic Human Resource Management, which focuses on various aspects relating to the company’s human resources such as recruitment and optimisation of the work environment.
With a Bachelor’s degree in economics and business administration, you can work in areas such as sales and marketing, financial management, HR management, organisational development and management strategy, stock trading and development projects. You are also qualified for admission to a number of different Master’s degree programmes, including marketing and business innovation in Herning.
Admission area number: 22935
To be eligible for admission to this degree programme, you must fulfil the following requirements:
A qualifying examination as well as the following specific admission requirements (A, B and C refers to the subject level in the Danish upper secondary school with A being the highest level possible):
If there are any subjects you have not completed at the required level, you can take them as supplementary courses or as a summer supplementary course (conditional Admission).
The admission requirements must be met and documented by 5 July in the year of application unless you apply for conditional admission.
On the BSc(B) programme, you learn about the various challenges and problems encountered by international businesses. You learn to develop the strategies needed to address such problems and overcome the challenges. In addition, you acquire the tools needed to understand how businesses are organised and their various important relations. You gain an understanding of economics and the impact of macroeconomic developments on businesses.
In the academic regulations, you can read more about the requirements you must meet as a student and about the programme structure. You can also read about the types of examinations and the exam requirements.
Aarhus University in Herning offers three profiles in Economics and Business Administration. You can also choose to do the profile course in Aarhus, where there are other options.
The Global Marketing profile focuses on the challenges and opportunities which globalisation presents to modern businesses. You learn to identify the markets which a business could realistically try to enter, and what would be the most effective ways of doing so.
On the Strategic HRM profile, you learn to address issues relating to the company’s employees. You gain an understanding of how best to recruit new staff and promote existing staff members. In addition, you gain insight into conflict resolution in the workplace.
The profile in International Business focuses on internationalisation strategies. We evaluate different internationalisation processes and develop tools in order to address the managerial and cultural differences in an international company. In addition, we focus on measuring and hedging tactical and strategic risks that may occur in global business operations.
The teaching on the BSc(B) programme in Herning is a mix of seminars and classroom instruction. At the seminars, your lecturers go through the topics of the week for the whole year group of students. In connection with the classroom instruction, you are expected to play a more active role yourself and contribute to discussions, presentations and exercises. You will also be part of a study group. In your study group, you will prepare presentations together and discuss theories. You may also decide to do some of your revision for your exams together.
Below is an example of a typical week on the first semester of the programme. You will probably find that the teaching does not take up as much time as you are used to from school. But as you can see from the timetable, you should expect to spend a good deal of time preparing for classes.
10:00–12:00 Classroom instruction: Mathematics
09:00–12:00 Doing assignments
12:00–14:00 Seminar: Business Statistics
14:00–16:00 Classroom instruction: Financial Accounting
08:00–10:00 Classroom instruction: Organisational Behaviour
10:00–12:00 Seminar: Mathematics
12:00–14:00 Study group
08:00–10:00 Doing assignments
10:00–12:00 Seminar: Organisational Behaviour
14:00–18:00 Seminar: Financial Accounting
10:00–12:00 Classroom instruction: Business Statistics
15:00–… Friday bar
Aarhus University’s Herning Campus is characterised by a rich social life and ample opportunities for mixing with students from both your own and other degree programmes. For example, you can participate in:
Student Activity Association (SAA)
SAA is an association for all students on Herning Campus. The association organises a lot of different events for students, for example Cultural Nights, where you can learn about other cultures.
The degree programmes in Herning hold a joint Friday bar, a genuine chance to relax with your fellow students after an intense week of studying.
Economics and business administration is a very international programme, and it therefore makes perfect sense to spend a semester abroad. Studying in a foreign country is a perfect chance to improve your language skills, find out what it is like running a business in a foreign country and improve your cross-cultural cooperation skills.
-experienced, photographed and filmed by the students themselves.
With thousands of pictures #yourniversity gives insight into the everyday life as a student at AU; the parties, procrastination, exams and all the other ways you’ll spend your time at university.
Because of the general and versatile character of the BSc(B) programme, employment can be found in many different types of jobs in both the private and the public sector. Approximately 85 % are employed in the private sector and 15 % in the public sector. A number of BSc(B) graduates go on to further studies at master level or choose the HD studies as further education.
Graduates are typically employed in job areas such as accountancy, financial management, marketing/sales and administration with good prospects of executive positions. At the BSc(B) programme specific importance is placed on the business economics subject area, and further that the study relates to practice thus achieving immediate qualification after graduation.
With a BSc(B) degree from you are qualified for further studies at master level both in Denmark and abroad. Many graduates choose to study the MSc in Marketing and Business Innovation in Herning, where focus is on marketing and management.
Aarhus University in Herning offers top-up programmes for Marketing Management and Financial Management graduates from the business academies.
As an AP graduate in Marketing Management or Financial Management, you are eligible for admission to the programmes in Economics and business administration in Danish (HA) or English (BSc) under the top-up programmes. Graduates from other similar programmes are not eligible for admission to the top-up programmes. You are automatically granted a 90 ECTS credit transfer from your academy profession degree, and by completing an additional 90 ECTS credits, you can be awarded the Bachelor’s degree, which also makes you eligible for admission to the Master’s degree programmes in economics and business administration.
The top-up programmes start up twice a year. One programme takes 1½ years, and the other 2 years.
The standard programme takes 18 months, corresponding to the workload of a normal student, and starts only in January.
On the two-year programme, the workload is lower than for a normal full-time programme. The two-year programme starts in September.
If you are planning to continue your studies on the Master’s programme in economics and business administration, it does not matter so much whether you choose the standard 18-month or the two-year top-up programme as you will always be starting the Master’s programme on 1 September.
No matter which programme you choose, you are entitled to a student grant under the Education Grant and Loan Scheme in Denmark (SU), but any grant portions received during your earlier studies will be deducted.
There is restricted admission to the programmes. Applicants are admitted in descending order based on the weighted average mark from their academy profession degree programme until all the places have been filled.
Please note that you must have done the following elective subjects on your academy profession degree programme:
Academy profession degree programme
*Please note: If you started the financial management programme before 2014, you are not required to have done Statistics as an elective subject.
If you have questions about the programme or admission, please contact the Study Counsellor in Herning
We do not check your mathematical abilities. However, to follow the studies you must have done Mathematics B, and you can also follow the mathematics course offered on the first semester of the Bachelor’s degree programme.
Applications must be submitted online through the digital application portal. You must upload diplomas and transcripts.
Please consult the application guides below:
|Programme||Application deadline||Start time||Documentation deadline||Answer to your application|
|1½ years||1 November||January||27 January||20 December|
|2 years||1 July||September||1 July||Mid July|