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About the programme
Language: English and Danish | Place of study: Aarhus  |  Commencement: August / september


Communication, planning and strategy

Strategic communication in organisations is a supplementary subject designed for anyone interested in working with the many communication tasks and activities used by all types of organisations, incl. private and public, small and large, in order to deal with complex contexts. Therefore, the supplementary subject is for anyone wanting to work with planning, implementation and evaluation of communication strategies and initiatives in different, complex organisational situations and contexts involving, in particular, audiences such as consumers, employees and the general public.

The reflective communication practitioner

The purpose of the supplementary subject is to train the reflective communication practitioner, who is aware of the interplay between theory and practice. The point of departure is a solid theoretical foundation resting on central understandings, concepts and models from different communication disciplines. The foundation equally contributes to and draws on practice. Understandings, concepts and models are therefore continuously put into play through discussions and planning of efforts related to specific organisations’ communication strategies and initiatives.

Central themes

The supplementary subject consists of four courses which supplement each other and deal with a range of central questions such as:

  • How can we plan, implement and evaluate communication strategies and initiatives based on different perspectives on strategic communication?
  • What are the opportunities and demands for strategic communication that arise with regard to changes in society and market such as the sharing economy, digitalisation, environment and sustainability?
  • How does the changes affect organisations’ planning, implementation and evaluation of their communication strategies and initiatives?
  • How can strategic communication form the basis for developing strategies and initiatives related to different, central target audiences such as consumers, employees and the general public?

Academic regulations

The academic regulations explain the structure and content of the supplementary subject, as well as stating the demands made on the students. You can also read about the types of exam involved, and the exam requirements.


Structure Bachelor

Student life

Academic life

Teaching activities on the supplementary subject in Strategic communication in organisations is carried out as a combination of lectures and seminars. You will also make an active contribution to seminar activities in the form of oral presentations and discussions.

Social life

Students on the supplementary subject in strategic communication in organisations can also take part in a range of academic and social events in their spare time. Here are some of the options:

Communitas: IVK English: If you are looking to influence your study environment, or looking for a party, Communitas is the place to go.

The Friday bar for all the language programmes is called Esperanto, and it’s open every Friday. The bar is named after the artificial language introduced to the world by L.L. Zamenhof in 1887. Esperanto is the most widely spoken artificial language in the world.

The life of a student at Aarhus University

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The supplementary subject in Strategic communication in organisations provides a natural extension of the competences you have gained on your main subject in International business communication. You will specialise in this area, thereby boosting your career opportunities in organisations that focus specifically on communication in a national or international context. The programme will also be a useful launchpad if you choose to continue your studies on the Master’s degree programme in Business language and international business communication.

Strategic communication as a career path

The supplementary subject in Strategic communication in organisations equips you for a career in private companies, public institutions and social, economic and cultural special-interest organisations, all of which need strategic communication. All modern communicative organisations pursue a variety of initiatives ranging from social, political and product-related campaigns to branding, event management, blogging and online content marketing. There are jobs to be found in the field of communication at many levels and at many organisations. You will often be part of a team incorporating a range of specialists in very different fields.The programme will give you strategic and practical competences enabling you to join forces with colleagues and external partners to identify the needs and challenges facing your organisation, and then to act accordingly. The programme will equip you to contribute to the planning, implementation and evaluation of a range of different communication initiatives both inside and outside your organisation.