|About the programme |
Language: English and Danish | Place of study: Aarhus | Commencement: August / september
Strategic communication in organisations is a supplementary subject designed for anyone interested in working with the many communication tasks and activities used by all types of organisations, incl. private and public, small and large, in order to deal with complex contexts. Therefore, the supplementary subject is for anyone wanting to work with planning, implementation and evaluation of communication strategies and initiatives in different, complex organisational situations and contexts involving, in particular, audiences such as consumers, employees and the general public.
The purpose of the supplementary subject is to train the reflective communication practitioner, who is aware of the interplay between theory and practice. The point of departure is a solid theoretical foundation resting on central understandings, concepts and models from different communication disciplines. The foundation equally contributes to and draws on practice. Understandings, concepts and models are therefore continuously put into play through discussions and planning of efforts related to specific organisations’ communication strategies and initiatives.
The supplementary subject consists of four courses which supplement each other and deal with a range of central questions such as:
The academic regulations explain the structure and content of the supplementary subject, as well as stating the demands made on the students. You can also read about the types of exam involved, and the exam requirements.
Teaching activities on the supplementary subject in strategic communication in organisations is carried out as a combination of lectures and seminars. You will also make an active contribution to seminar activities in the form of oral presentations and discussions.
Students on the supplementary subject in strategic communication in organisations can also take part in a range of academic and social events in their spare time. Here are some of the options:
Communitas: IVK English: If you are looking to influence your study environment, or looking for a party, Communitas is the place to go.
The Friday bar for all the language programmes is called Esperanto, and it’s open every Friday. The bar is named after the artificial language introduced to the world by L.L. Zamenhof in 1887. Esperanto is the most widely spoken artificial language in the world.
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With thousands of photos, #yourniversity gives you insight into the daily life of a student at AU: the parties, the inexcusable excuses, the exams and all other aspects of student life.
The supplementary subject in strategic communication in organisations provides a natural extension of the competences you have gained on your main subject in international business communication. You will specialise in this area, thereby boosting your career opportunities in organisations that focus specifically on communication in a national or international context. The programme will also be a useful launchpad if you choose to continue your studies on the Master’s degree programme in business language and international business communication.
The supplementary subject in strategic communication in organisations equips you for a career in private companies, public institutions and social, economic and cultural special-interest organisations, all of which need strategic communication. All modern communicative organisations pursue a variety of initiatives ranging from social, political and product-related campaigns to branding, event management, blogging and online content marketing. There are jobs to be found in the field of communication at many levels and at many organisations. You will often be part of a team incorporating a range of specialists in very different fields.The programme will give you strategic and practical competences enabling you to join forces with colleagues and external partners to identify the needs and challenges facing your organisation, and then to act accordingly. The programme will equip you to contribute to the planning, implementation and evaluation of a range of different communication initiatives both inside and outside your organisation.