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Communication, dialogue and relations

The supplementary subject in strategic communication in organisations is designed for anyone interested in working with the many forms of communication used by all kinds of organisation to establish successful dialogues and relations with various target groups such as citizens, consumers and employees.  

Concepts, models and practice

The supplementary subject takes a natural point of departure in central concepts of strategic communication and related fields. This is also where we find specific models for use in understanding, working with and reflecting on various approaches to communication in organisations. These concepts and models are then applied in practice. 

Central themes

The supplementary subject consists of four courses which supplement each other and deal with a range of central questions such as:

  • How can we plan and implement strategic communication with a view to developing our organisation, shaping our relations in the workplace, and developing and maintaining important networks and contacts with external target groups?
  • What are the opportunities and demands that arise with regard to strategic communication when new ideas appear (for instance about the sharing and experience economy), and when we have new expectations about sustainability and the environment?
  • What is the best way of critically using new media technologies in strategic communication to create value for organisations as well as their employees and stakeholders?
  • How can we use the strategic planning of communication to produce central, authentic messages which can ensure the reputation and legitimacy of organisations


Academic regulations

The academic regulations explain the structure and content of the supplementary subject, as well as stating the demands made on the students. You can also read about the types of exam involved, and the exam requirements.

SEE THE ACADEMIC REGULATIONS (to be published in the spring of 2019)

Structure Bachelor

Student life

Academic life

Most of the teaching on the supplementary subject in strategic communication in organisations is done in the classroom. You will also make an active contribution to the teaching. This involves giving oral presentations and (in some courses) submitting written work.

Social life

Students on the supplementary subject in strategic communication in organisations can also take part in a range of academic and social events in their spare time. Here are some of the options:

Anglia: The culture/degree programme committee for English
Anglia is the place to be – whether you want to have an influence on your academic environment, or prefer to party your way through life. Anglia offers you both options.

English Writing Society (EWS)
The EWS is a student society that gives you the chance to test your English skills and abilities.

English Lecture Society (ELS)
The ELS is a student society that organises lectures about the English language as well as the history, society and literature of the English-speaking world.

The Friday bar for all the language programmes is called Esperanto, and it’s open every Friday. The bar is named after the artificial language introduced to the world by L.L. Zamenhof in 1887. Esperanto is the most widely spoken artificial language in the world.

The life of a student at Aarhus University

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The supplementary subject in strategic communication in organisations provides a natural extension of the competences you have gained on your main subject in international business communication. You will specialise in this area, thereby boosting your career opportunities in organisations that focus specifically on communication in a national or international context. The programme will also be a useful launchpad if you choose to continue your studies on the Master’s degree programme in business language and international business communication.

Strategic communication as a career path

The supplementary subject in strategic communication in organisations equips you for a career in private companies, public institutions and social, economic and cultural special-interest organisations, all of which need strategic communication. All modern communicative organisations pursue a variety of initiatives ranging from social, political and product-related campaigns to branding, event management, blogging and online content marketing. There are jobs to be found in the field of communication at many levels and at many organisations. You will often be part of a team incorporating a range of specialists in very different fields.<font size="2"> </font>The programme will give you strategic and practical competences enabling you to join forces with colleagues and external partners to identify the needs and challenges facing your organisation, and then to act accordingly. The programme will equip you to contribute to the planning, implementation and evaluation of a range of different communication initiatives both inside and outside your organisation.