On the Bachelor’s degree programme, you learn to analyse problems in companies and organisations and to transform the results into specific communications in various contexts; from political crises and organisational changes to the introduction of new products in the global market.
Developing your mastery of the English language to a high level, you will be able to work professionally with business communication for English-speaking areas. You learn about the characteristics of English texts and discourses, about grammar, copywriting and translation. Moreover, you study culture, business and society in English-speaking countries with particular focus on the UK and the USA, and you work with the various variants of the English language used in the global markets.
You work with theoretical, analytical and practical communication. You learn how to plan communication tasks, from analysing and identifying purpose, target groups and media to designing specific communication strategies. You learn to critically analyse and understand the significance of a company’s communication with its internal and external stakeholders, and you learn how communication creates economic, social and cultural value.
With a Bachelor’s degree in international business communication in English, you are eligible for admission to a number of related Master’s degree programmes. You can work in areas such as HR and marketing, in PR and communications departments or in language departments in companies both in Denmark and abroad.
Admission area number:
To be eligible for admission to this degree programme, you must fulfil the following requirements:
A qualifying examination as well as the following specific admission requirements (A, B and C refers to the subject level in the Danish upper secondary school with A being the highest level possible):
If there are any subjects you have not completed at the required level, you can take them as supplementary courses or as a summer supplementary course (conditional Admission).
The admission requirements must be met and documented by 5 July in the year of application unless you apply for conditional admission.
Like quota 1 applicants, quota 2 applicants must have passed a qualifying examination, and they must also fulfil the specific admission requirements above.
Quota 2 applicants are admitted following an objective assessment based on the objective criteria listed below. This means that those applicants who are given the highest assessment based on the objective criteria are admitted until all places are taken.
Please note that only activities (including work experience) covering a total period of 12 months is included. Marks and specific levels of qualification from your qualifying examination are not included in the 12 months.
As a rule it is only possible to start a higher education on a similar or lower level 6 years after you have passed your latest completed higher education. This means that if you have completed a Danish professional bachelor's degree or a fulltime bachelor’s degree you will have to wait 6 years (counting from your last passed Danish professional bachelor's degree or a fulltime bachelor’s degree) before you can apply for a new Bachelor’s degree. This is applicable for applicants in both quota 1 and quota 2.
The subjects on the programme in international business communication in English provide you with the theories and tools required to assume responsibility for corporate communication tasks. You also learn to express yourself correctly in English in business contexts, and you gain an understanding of political and cultural conditions in English-speaking countries.
In the academic regulations, you can read more about the requirements you must meet as a student and about the programme structure. You can also read about the types of examinations and the exam requirements.
In the diagram below, you can see how the programme is structured. In the diagram, you can click on the various subjects to read the individual course descriptions.
At the lectures in international business communication in English, lecturers go through theories and grammar for the whole year group. In class, you are expected to play a more active role solving specific, communicative problems, discussing communication strategies and doing exercises in English grammar. You will also be part of a study group. Together with your group, you will do presentations and discuss communication scenarios.
International business communication in English is a full-time degree programme, even though you may not have scheduled teaching every day. Below is an example of a typical week on the first semester of the programme. As you can see, you will be spending much of your time preparing for classes and lectures, and meeting with your study group.
10:00–12:00 Classroom instruction: Communication Theory
14:00–16:00 Lecture: English Language in Theory and Practice
16:00–18:00 Lecture: Analysing Business Communication
08:00–10:00 Classroom instruction: Analysing Business Communication
10:00–12:00 Meet with study group
12:00–14:00 Classroom instruction: English Language in Theory and Practice
16:00–18:00 Lecture: Communication Theory
09:00–15:00 Preparation of next week’s topics
Student life doesn’t stop when you are not busy studying. It continues in the many academic and social associations and societies for students. For example, you can participate in:
The Communication Council
If you would like to influence your study environment, you can join the Communication Council, which is the degree programme council for the communication programmes at Aarhus BSS. The council looks after the interests of students.
StudenterLauget is a student association at Aarhus BSS and organises social and academic events for students. The Association is responsible for the Friday bars, the annual skiing trip, the Freshers’ Week for new students and a wealth of other events.
The Friday bar for students on the degree programmes in business communication is known as Klub.ling. The name is a reference to ‘Klubben’, the student bar at the Fuglesangs Allé campus.
As a student of international business communication in English and communication, it is an excellent idea to spend a semester studying abroad in an English-speaking country. It is a chance to improve your language skills, and experience a foreign culture first-hand.
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With a Bachelor’s degree in international business communication in English, you are qualified to handle communication tasks in Danish and international companies. Among other things, you can work with a company’s communication with its customers and suppliers or the media. You can also handle the communication between different departments in the company.
Many graduates are involved in producing marketing material such as brochures, or writing texts for corporate websites. Other graduates find employment as administrative employees, project managers or translators, while others work in sales.
Having completed their Bachelor’s degree in international business communication in English, most graduates continue their studies on a Master’s degree programme. Some of the options are: