About the programme
Quota 1 2017: All admitted   |   Quota 2 2017: -  
: Danish  | Place of study: Herning  |  Commencement: August / September

The focus of the programme is economics and business administration. More specifically, you learn to analyse financial issues and develop financial strategies for businesses.


This programme is only offered in Danish.

On the programme in economics and business administration in Herning, you learn about the management and operation of businesses. You study logistics, accounting, financing and financial management as well as organisational management, product development, sales, project management and innovation.

Studying economics and business administration in Herning

The teaching is a mix of lectures and classroom instruction in small groups where students take part in discussions, do assignments and give presentations. The programme in economics and business administration consists of three blocks of courses. A block of business administration subjects such as sales and marketing, financial management, accounting, organisational behaviour and financing, a block of ancillary subjects such as statistics, commercial law and project management and finally a block which focuses on macroeconomics.

Choose your own profile

As a fifth-semester student on the programme in economics and business administration in Herning, you can choose to specialise in Global Marketing or International Business. See 'Profiles' below for a description of the to profiles.

Career opportunities

With a Bachelor’s degree in economics and business administration, you can work in areas such as sales and marketing, financial management, HR management, organisational development and management strategy, stock trading and development projects. You are also qualified for admission to a number of different Master’s degree programmes, including MSc International Business Development in Herning.

Top-up programme for AP degrees

If you are a qualified financial controller or have an AP degree in Marketing Management or Financial Management it is possible for you to top up your degree and obtain a bachelor's degree in Economics and Business Administration, HA. Read more about how to top up your AP degree here.

Admission requirements

Admission area number: 22930

To be eligible for admission to this degree programme, you must fulfil the following requirements:

qualifying examination as well as the following specific admission requirements (A, B and C refers to the subject level in the Danish upper secondary school with A being the highest level possible):

  • Danish A
  • English B
  • Mathematics B
  • History B or History of Ideas B or Contemporary History B or Social Science B or International Economics B

If there are any subjects you have not completed at the required level, you can take them as supplementary courses or as a summer supplementary course (conditional Admission).

The admission requirements must be met and documented by 5 July in the year of application unless you apply for conditional admission.

In 2020 a new admission requirement of at least 7.0 grade average in the qualifying examination (GPA) is introduced in quota 1.

As a graduate in marketing or financial management, you can complete the Bachelor’s degree in economics and business administration in two years. Read more about admission requirements and possible credit transfers on this page.

Quota 2 criteria

Like quota 1 applicants, quota 2 applicants must have passed a qualifying examination, and they must also fulfil the specific admission requirements above.

Quota 2 applicants are admitted following an objective assessment based on the objective criteria listed below This means that those applicants who are given the highest assessment based on the objective criteria are admitted until all places are taken.

Objective criteria 

  • Mathematics B with a minimum mark of 10
  • Mathematics A
  • English level B with a minimum mark of 10 or English A 
  • Period of residence abroad for at least six months (For periods spent abroad, there are no requirements regarding specific areas of the world)
  • Period of residence abroad for at least one year (For periods spent abroad, there are no requirements regarding specific areas of the world)
  • Study-related work experience, minimum 1 year (Your work experience must include paid work at approximately 30 hours per week and it must be relevant for your studies)
  • Study-related post-secondary education
  • Credit-bearing post-secondary education

 Please note that only activities (including work experience) covering a total period of 12 months is included. Marks and specific levels of qualification from your qualifying examination are not included in the 12 months.

As a rule it is only possible to start a higher education on a similar or lower level 6 years after you have passed your latest completed higher education. This means that if you have completed a Danish professional bachelor's degree or a fulltime bachelor’s degree you will have to wait 6 years (counting from your last passed Danish professional bachelor's degree or a fulltime bachelor’s degree) before you can apply for a new Bachelor’s degree. This is applicable for applicants in both quota 1 and quota 2.

Programme structure

On the BSc programme in economics and business administration, you learn about the various challenges and problems encountered by modern businesses. You learn to develop the strategies needed to address such problems and overcome the challenges. In addition, you acquire the tools needed to understand how businesses are organised and their various important relations. You gain an understanding of economics and the impact of macroeconomic developments on businesses.

Profile courses

On the 5th semester, you must choose a particular line of specialisation. This can be done by choosing one of the degree programme’s three profiles. You can also put together your own individual course profile, or go abroad to study.

Academic regulations

In the academic regulations, you can read more about the requirements you must meet as a student and about the programme structure. You can also read about the types of examinations and the exam requirements.

The diagram below shows how the programme is structured. In the diagram, you can click on the various subjects to read the individual course descriptions.


Profiles at BSc(B)

Aarhus University in Herning offers two profiles in economics and business administration. You can also choose to do the profile course in Aarhus, where there are other options. 

Global Marketing

The Global Marketing profile focuses on marketing in a globalised world. The students will learn how to handle marketing across cultures as a basis for adapting to a globalised business environment and responding to changing customer and consumer trends, which can help improve business performance. The students will gain skills in exploring and/or concluding on customer behaviour. This includes applying the principles of global buying behaviour and global market research to understand different business and consumer processes and contexts. Additionally, the seminar will allow the students to explore further a topic of their own choice related to the field of global marketing. In addition to the seminar form, the teaching will take the form of lectures, - and - lectures and project work with a hands-on approach. The Global Marketing profile provides a good foundation for further studies on BTECH’s Master’s programme in International Business Development as well as other Master's programmes at Aarhus BSS such as Marketing, Business Intelligence and International Business. Furthermore, this profile opens up possibilities for a future career as a self-employed person or as a manager or a marketing executive in a public or private company.

International Business

The profile in International Business combines courses that address the challenges and opportunities which companies face when conducting international business. The last decades have witnessed dramatic changes in the economic environment of firms. Trade liberalisation, decrease in transportation costs, the ICT revolution and fundamental political changes have reshaped the business environment towards an international playground where consumers and producers are located throughout the world. The International Business profile revisits all of the fundamental disciplines that have already been taught in the compulsory BSc classes – ranging from organisational behaviour and marketing over finance to economics – and develops the international aspects of these disciplines. Students are introduced to the crucial aspects of firms’ internationalisation and financing, a modern approach to international trade, including innovation activities, empirical analysis of a specific international case as well as the challenges of managing international organisations operating across cultures. The profile will provide students with skills in identifying and solving problems that companies and institutions encounter when they operate on the different international markets

Student life

The teaching on the programme in economics and business administration is a mix of lectures, classroom instruction and independent studies. Some of the teaching takes the form of lectures for all the students in your year group. In connection with the classroom instruction, you are expected to play a more active role yourself and propose solutions to specific problems in a company. Classes will also include discussions and going through assignments. You will also be part of a study group. In your study group, you will prepare presentations and do assignments together, and you may also decide to do some of your revision for your exams together. 

The programme in economics and business administration is a full-time degree programme, even though you may not have scheduled classes every day. Below is an example of a typical week on the first semester of the BSc programme in business administration. As you can see, you will be spending much of your time preparing for classes and lectures, and meeting with your study group. 


08:00–12:00           Lecture: Financial Accounting

12:00–14:00           Classroom instruction: Organisational Behaviour

14:00–16:00           Lecture: Mathematics 


08:00–10:00            Lecture: Statistics

10:00–12:00            Classroom instruction: Financial Accounting

14:00–16:00            Classroom instruction: Mathematics 


08:00–10:00 Lecture: Organisational Behaviour

10:00–12:00            Meet with study group

12:00-17:00            Reading 


8:00-17:00              Reading 


09:00–12:00              Calculation assignments

12:00-15:00 Independent study 

Social life on the programme in business administration

Aarhus University’s Herning Campus is characterised by a rich social life and ample opportunities for mixing with students from both your own and other degree programmes. For example, you can participate in: 

Student Activity Association (SAA)

SAA is an association for all students on Herning Campus. The association organises a lot of different events for students, for example Cultural Nights, where you can learn about other cultures. 

Friday bar

The degree programmes in Herning hold a joint Friday bar, a genuine chance to relax with your fellow students after an intense week of studying. 

Studying abroad

As a student of economics and business administration, it is an excellent idea to spend a semester studying abroad. Studying in a foreign country is a perfect chance to improve your language skills, find out what it is like running a business in a foreign country and improve your cross-cultural cooperation skills.

Follow the student life at Aarhus University

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Job functions for MA/MSc grads

The diagram shows the kinds of jobs and job functions available to graduates of a corresponding MA/MSc programme, based on the 2013/14 AU employment survey.

As a graduate in economics and business administration, you have an in-depth understanding of the many interests of modern businesses. As part of your studies, you learn to identify the greatest challenges facing modern businesses as well as ways of addressing them. 

For that reason, many graduates work as business analysts, helping companies to find out exactly how well they are doing. Many also work as administrative officers, for example handling the financial reporting of companies. Or you can take up a position as a project manager in, for example, an industrial company, or other senior positions, or work in sales and marketing. 

Master’s degree programmes

Having completed their Bachelor’s degree in economics and business administration, most graduates go on to do a Master’s degree programme. Some of the options are:

  • The Master’s degree programme in economics and business administration, which allows you to specialise in a number of different fields of business administration and economics.
  • On the Master’s degree programme in IT, communication and organisation, you learn, for example, to introduce new IT tools, while taking account of any communicative and organisational issues involved.

Top-up programme for AP degrees (Economics and Business Administration, HA) (Campus Herning)

Aarhus University offers top-up programmes for Marketing Management and Financial Management graduates from the business academies

As an AP graduate in Marketing Management or Financial Management, you are eligible for admission to the programmes in Economics and business administration in Danish (HA) or English (BSc) under the top-up programmes. Graduates from other similar programmes are not eligible for admission to the top-up programmes. You are automatically granted a 90 ECTS credit transfer from your academy profession degree, and by completing an additional 90 ECTS credits, you can be awarded the Bachelor’s degree, which also makes you eligible for admission to the Master’s degree programmes in economics and business administration.

Study programme 

The top-up programmes start up twice a year. One programme takes 1½ years, and the other 2 years.

The standard programme takes 18 months, corresponding to the workload of a normal student, and starts only in January.

On the two-year programme, the workload is lower than for a normal full-time programme. The two-year programme starts in September.

In the overview, you can see the individual study programme options.

If you are planning to continue your studies on the Master’s programme in economics and business administration, it does not matter so much whether you choose the standard 18-month or the two-year top-up programme as you will always be starting the Master’s programme on 1 September.

No matter which programme you choose, you are entitled to a student grant under the Education Grant and Loan Scheme in Denmark (SU), but any grant portions received during your earlier studies will be deducted.

Specific admission requirements

There is restricted admission to the programmes. Applicants are admitted in descending order based on the weighted average mark from their academy profession degree programme until all the places have been filled.

Please note that you must have done the following elective subjects on your academy profession degree programme:

Academy profession degree programme

Elective subjects

Marketing Management

Business Economics 


Financial Management

Advanced Statistics  


*Please note: If you started the financial management programme before 2014, you are not required to have done Statistics as an elective subject.

If you have questions about the programme or admission, please contact the Study Counsellor in Herning

From the summer intake 2019, all applicants with a non-Danish qualifying degree to the English top-up programme in Economics and Business Administration must document English language qualifications comparable to an 'English B level' in the Danish upper secondary school ('gymnasium').

Furthermore, all applicants to the Danish-taught top-up programme in Erhvervsøkonomi, HA must document Danish language qualifications comparable to a 'Danish A level' in the Danish upper secondary school ('gymnasium').

Aarhus University recommends that your English and Danish qualifications are at the required levels, but the levels are only an admission requirement from the summer intake 2019.

English language qualifications can be documented as follows:

We do not check your mathematical abilities. However, to follow the studies you must have done Mathematics B, and you can also follow the mathematics course offered on the first semester of the Bachelor’s degree programme.

Application and admission

Applications must be submitted online through the digital application portal. You must upload diplomas and transcripts.

Application guides

Please consult the application guides below:


Application deadlines:

ProgrammeApplication deadlineStart timeDocumentation deadlineAnswer to your application
1½ years1 NovemberJanuary27 January20 December
2 years1 JulySeptember1 JulyMid July

Please note! The application deadline for start in September 2016 has been extende to 15 August.