Bachelor's Degree Programme
| About the programme Quota 1 2025: 6,0 Language: English | Place of study: Herning | Commencement: August / September Admission area number: 22935 |
On the Economics and Business Administration programme in Herning, you will learn how companies create value, attract customers and make decisions in a constantly changing world. You will gain a broad foundation in business economics and work with subjects ranging from marketing and sales to finance, management and strategy. In short, you will learn how businesses operate and deliver results in the real world.
Do you want to understand what makes businesses grow? Or why some struggle with pricing, costs or reaching the right customers? On this programme, you will learn to analyse what drives a company from within and what shapes it from the outside. You will work with data, financial dynamics while gaining insights into markets, organisations and consumer behaviour.
You will learn why strong demand is not always directly reflected in the accounts and how companies can respond accordingly. At the same time, you will learn to translate your analyses into concrete, actionable recommendations, such as adjusting prices, changing target groups, optimising costs or organising work more effectively.
Throughout the programme, you will build a solid toolkit for understanding, managing and developing businesses.
You will work with financial statements, budgets and key financial indicators, and learn to assess how a company is performing financially and developing over time. You will analyse markets and competitive conditions, gaining insight into how businesses position themselves and make strategic choices.
At the same time, you will develop an understanding of how management, communication and collaboration influence everything from day-to-day operations to major organisational change.
From the very beginning, you will work with real-life cases from companies. This means that you will not only learn the theory – you will also use it to solve concrete business challenges.
You might explore how a company can improve its financial performance and increase its earnings. You might develop and evaluate marketing initiatives designed to attract the right customers. And you might work with how companies can organise themselves more effectively and strengthen their results.
In Herning, collaboration with companies is a particular strength of the programme. You will meet companies through guest talks, work with their challenges in class and visit them to gain insight into their everyday operations. In your fifth semester, you can do a project-based internship with a company, where you will work on real tasks in a professional setting. This gives you a strong connection to the business community and a clear understanding of what it means to work with business – not just read about it.
With this degree programme, you can pursue a wide range of career paths. You could work with finance and accounting, marketing and communication, strategy and business development, or organisation and management – in both private companies and public-sector organisations.
You can also continue your studies with a Master’s degree programme, such as the MSc in Economics and Business Administration, and specialise further in the area that interests you most. This is the path chosen by most students.
The programme is the same as the one offered in Aarhus. You will earn the same Bachelor’s degree and have the same legal right of admission to relevant Master’s degree programmes.
Admission area number: 22935
To be eligible for admission to this degree programme, you must fulfil the following requirements:
A qualifying examination as well as the following specific admission requirements (A, B and C refers to the subject level in the Danish upper secondary school with A being the highest level possible):
If there are any subjects you have not completed at the required level, you can take them as supplementary courses or as a summer supplementary course (conditional Admission).
The admission requirements must be met and documented by 5 July in the year of application unless you apply for conditional admission.
Like quota 1 applicants, quota 2 applicants must have passed a qualifying examination, and they must also fulfil the specific admission requirements above.
Quota 2 applicants are individually evaluated on the basis of:
Read more about Aarhus University's quota 2 criteria.
Quota 2 subjects:
Meeting to match expectations
The Bachelor’s programme in Economics and Business Administration in Herning offers a meeting to match expectations for all applicants who apply for admission in quota 2 – that is applicants who apply no later than 15 March at 12 noon.
The purpose of the meeting is to give you an understanding of the programme and its contents as well as to match expectations between you and the university before a possible start of studies. Furthermore, this – optional – meeting also has the purpose to give you the chance to ask questions regarding the programme and the place of studies.
Closing of the Top-up programme
It is no longer possible to apply for the Top-Up HA programme. If you have a Danish academy profession degree in Marketing Management, Financial Management or Financial Controller, you must apply for admission via www.optagelse.dk. You can apply for a credit transfer at the board of studies if you are offered a study place.
Through the BSc(B) programme, you learn about the various challenges and problems encountered by international businesses. You learn to develop the strategies needed to address such problems and overcome the challenges. Furthermore, you acquire the tools needed to understand how businesses are organised, as well as the importance of various relations. You gain an understanding of economics and the impact of macroeconomic developments on businesses.
In the academic regulations, you can read more about the requirements you must meet as a student and about the programme structure. You can also read about the types of examinations and the exam requirements. The course descriptions for some new courses are not available yet, so you can find a description of them below the diagram.
The teaching at Economics and Business Administration is divided between lectures, classroom instruction, study group work and independent preparation. During the lectures, your teacher will address topics from the syllabus. During classroom instruction, you are expected to be more active, for example when applying theory to suggest solutions to specific problems in a company. Assignments will be discussed and reviewed. You will also be part of a study group. Together, you will prepare presentations, do assignments and help one another when preparing for exams.
The Economics and Business Administration programme is a full-time degree programme, even though you might not have scheduled classes every day. Below you can see an example of a typical week in the 1st semester at Economics and Business Administration. As you can see, you will be spending much of your time preparing for classes and lectures and meetings with your study group.
Monday
09:00-12:00: Lecture: Business Development Project
12:00-14:00: Study café: Mathematics
14:00-16:00: Lecture: Economics 1
Tuesday
09:00-11:00: Supervision: Business Development Project
11:00-13:00: Lecture: Project and team management
13:00-15:00: Lecture: Mathematics
Wednesday
8:00-10:00: Lecture: Economics 1
10:00-12:00: Work in study group
12:00-14:00: Exercises: Economics 1
14:00-16:00: Reading
Thursday
08:00-17:00: Study day
Friday
09:00-12:00: Reading/study day
12:00-15:00: Reading
Aarhus University’s Herning Campus is characterised by a rich social life and with many opportunities for mingling with students from both your own and other degree programmes. For example, you can participate in the:
Student Activity Association (SAA)
SAA is an association for all students on Herning Campus. The association organises different events for students, for example Cultural Nights, where you can learn about other cultures.
Friday Bar
The degree programmes in Herning have a joint Friday Bar, providing a genuine chance to relax with your fellow students after an intense week of studying.
Herning is known for hosting major concerts and sporting events, but the city offers so much more. Almost one in every five people in Herning is an upper secondary or post-secondary student. This means that the city is full of young people and offers everything that young people need. In Herning, nature is right outside the door, and a selection of lovely beaches have been established by the lakes, which are just a bike ride away from the university. What’s more, when you start life as a student in Herning, you don’t need to worry about finding a roof over your head. The Municipality of Herning har a lot of student flats. This allows you to stay in ultra-modern one or two bedroom flats/student housing at a low rent, and if you are moving more 30 km to study in Herning, you will be first in line for the next available flat. Herning offers more than 20 bars, cafés and places to go out - as well as a number of cultural events throughout the year. These include everything from large concerts with international artists in Boxen to smaller concerts at the local music venue Fermaten.
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Because of the general and versatile character of the BSc(B) programme, employment can be found in many different types of jobs in both the private and the public sector. Approximately 85 % are employed in the private sector and 15 % in the public sector. A number of BSc(B) graduates continue with studies at master level or choose the HD studies as further education.
Graduates are typically employed in job areas such as accountancy, financial management, marketing/sales and administration with good prospects of executive positions. Through the BSc(B) programme, specific importance is placed on the business economics subject area, and that the study relates to practice thus achieving immediate qualification after graduation.
The Bachelor's degree programme gives you legal right of admission to the Master’s degree programme in Economics and Business Administration (cand.merc.). Your right of admission will apply to the
1-year programme. This means that you are guaranteed admission to this programme.
Special rules apply to legal right of admission, which you can read about here.
You also have the option to apply for admission to a variety of other Master’s degree programmes.
We want to help our students find successful careers. Students can always contact our Career Services for advice and assistance with getting onto the Danish labour market. Check out our careers page to see the range of services we offer.
NOTIFICATION: After the summer intake 2021, it will no longer be possible to be admitted to the Top up programmes in Economics and Business Administration. From summer intake 2022, it is possible to apply for the 3 year BSc in Economics and Business Administration via www.optagelse.dk. You need to meet the admission requirements of the BSc programme. Passed courses form the AP degree that can replace courses in the BSc in Economics and Business Administration will be transferred. |
Aarhus University in Herning offers top-up programmes for AP graduates in Marketing Management and Financial Management from the business academies.
As an AP graduate in Marketing Management or Financial Management, you are eligible for admission to the top up programmes in Economics and Business Administration in Danish (HA) or English (BSc). Graduates from other programmes are not eligible for admission to the top-up programmes. Once you are admitted to the top-up programme, you are automatically granted a 60 ECTS credit transfer from your academy profession degree, and by completing an additional 120 ECTS credits, you can be awarded the Bachelor’s degree, which also makes you eligible for admission to the Master’s degree programmes in Economics and Business Administration. You can receive SU from the month your top-up programme begins at the earliest.
As of September 2020 AU offers a 2 year top-up programme with intake once a year in September.
Please note that you must have taken the following elective subjects in your academy profession degree programme:
Academy profession degree programme | Elective subjects |
Marketing Management | Business Economics |
Financial Management | Advanced Statistics Statistics* |
| Financial Controller | Advanced Statistics |
*Please note: If you started the Financial Management programme before 2014, you are not required to have done Statistics as an elective subject.
Specific entry requirements
To be eligible for admission to this degree programme, you must also fulfil the following requirements:
A qualifying examination as well as the following specific admission requirements (A, B and C refers to the subject level in the Danish upper secondary school with A being the highest level possible):
There is restricted admission to the programmes. Applicants are admitted in descending order based on the weighted average mark from their academy profession degree programme, until all the places have been filled.
From the summer intake of 2020, the top-up programme for AP degrees will change and the automatic 90 ECTS credit transfer will change to a 60 ECTS credit transfer. The top-up programme for AP degrees will therefore correspond to 120 ECTS, and students will be required to complete 120 ECTS during the top-up programme.
Applications must be submitted online through the digital application portal. You must upload diplomas and transcripts.
Application guides
Please consult the application guides below:
Application deadlines:
The documentation deadline is the final deadline for uploading documentation regarding completion of the qualifying academy profession degree and/or supplementary courses. All admission requirements must be fulfilled by the documentation deadline.
| Programme | Application deadline | Start time | Documentation deadline | Answer to your application |
| 2 years | 1 July | September | 1 July | Mid July |
Documentation deadline and application deadline 8 August 2021
Top-up – HA – Supplering for erhvervsakademiuddannelser (Campus Herning)
Top-up – HA – Supplering for erhvervsakademiuddannelser (Campus Aarhus)
Top-up programme for AP degrees (Economics and Business Administration, HA) (Campus Herning)
Top-up programme for AP degrees (Economics and business administration) (Campus Aarhus)
NB! Non-EU/EEA/Swiss citizens WITHOUT a permanent residence permit (or equivalent) in Denmark with a Danish or non-Danish Bachelor’s degree cannot apply in the 2nd round of admissions.
