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Analysing the form, content and meaning of media and their significance for our society and culture.

About the programme
Quota 1 2019: 10.1 (Standby: 9.8)   |   Quota 2 2019: 9.3 (Standby: 9.1) (Indicative)  
: Danish  | Place of study: Aarhus  |  Commencement: Week 35


This programme is only offered in Danish.

On the media studies programme, you learn to analyse and study target audiences and their reactions to different media. You learn about the strategic, legal, financial and production-related conditions in the media industry, and you learn theories that allow you to analyse both new and more established media and forms of communication.

Studying on the media studies programme at AU

The courses on the media studies programme take a variety of forms, including lectures, seminars and study group sessions. Dialogue and cooperation are a major part of the media studies experience. You make presentations, participate in discussions and spend a lot of time with your study group, where you will work together on projects with a focus on the media and their users.

Humanities and social sciences

The media studies programme combines elements from the humanities and the social sciences. You learn to analyse genres and interpret texts, while also working with sociology, ethnography and lifestyle analysis. You also work with social sciences subject such as organisational analysis, the theory of globalisation, network theory and innovation.

Career opportunities

Most media studies Bachelor’s degree students go on to do a Master’s degree. Your options include the Master’s degree in media studies, which can prepare you to work with press relations, strategic communication, campaign planning, media monitoring, programme planning, as well as media marketing, editing and production.

Admission requirements

To be eligible for admission to this degree programme, you must fulfil the following requirements:

qualifying examination as well as the following specific admission requirements (A, B and C refers to the subject level in the Danish upper secondary school with A being the highest level possible):

  • Danish A
  • English B
  • History B or History of Ideas B or Contemporary History B
  • An additional language at A level (or B level in case of an advanced language) or Communication/IT at A level.


If there are any subjects you have not completed at the required level, you can take them as supplementary courses or as a summer supplementary course (conditional Admission).

The admission requirements must be met and documented by 5 July in the year of application unless you apply for conditional admission.

Quota 2

Like quota 1 applicants, quota 2 applicants must have passed a qualifying examination, and they must also fulfil the specific admission requirements above.

Quota 2 applicants are individually evaluated on the basis of: 

  1. a grade average calculated on the basis of the particularly relevant subjects (Quota 2 subjects), listed below
  2. other particularly relevant documented qualifications.

Read more about Aarhus University's quota 2 criteria.

Quota 2 subjects:

  • Danish A 
  • English B
  • History B or History of Ideas B or Contemporary History B
  • An additional language at A level (or B level in case of an advanced language) or Communication/IT at A level.

Programme structure

The courses on the media studies programme have a strong focus on senders, recipients and media content. You learn about the history and legal framework of selected media institutions in Denmark and abroad. You also learn how to analyse media content, for example to understand how they achieve their aesthetic effects, as well as investigating their cultural social significance. Last but not least, you learn to analyse how users experience and use a given medium.

Academic regulations

In the academic regulations, you can read more about the content of the individual course, the structure of the degree programme and the demands the programme places on you as a student. You can also read about the types of exams and the exam requirements.

In the diagram below, you can see how the programme is structured. You can click on the various courses to read the individual course descriptions.

Student life

Academic student life on the media studies programme

At lectures on the media studies programme, your teacher will present and explain your reading for the entire year group. In the classroom, you and your fellow students are expected to participate actively by making presentations, taking part in discussions and asking questions. You will also be part of a study group, where you will work on presentations and projects together and discuss your subject. 

Here is an example of a typical week in the first semester of the BA programme in media studies. As you can see, you will be spending much of your time preparing for classes and lectures, and meeting with your study group. This is why media studies is a full-time degree programme, even though you don’t necessarily have scheduled classes every day.

9:00-11:00 Study group
Academic study skills
14:00-17:00 Independent study

9:00-16:00 Independent study

9:00 - 15:00 Media text analysis

8:00-11:00 Independent study
11:00-14:00 Study group
14:00 - 16:00 Media development

8:00-14:00 Independent study
15:00 - 17:00 Friday bar

Social life on the media studies programme

The media studies programme is based in IT City Katrinebjerg. This is a lively place to study with a lot of IT companies and research centres. There are also lots of academic and social associations to participate in: 

The national student association for media studies and communication is called SAMS.
The association organises lectures and other events and publishes a magazine called SAMSON. Each spring, SAMS holds a weekend seminar for members.

Media studies students have a Friday bar together with students from digital design and information studies. Enjoy a cold beer or soft drink in a relaxed atmosphere with your fellow students every Friday starting at 14:00. Read more and see pictures.

The student magazine for all the Katrinebjerg degree programmes is called Kontekst. It is published four times a year and is written by students for students.

Party All Night In Katrinebjerg. PANIK is a social committee that throws two parties a year for all IT City students.(http://panikfest.dk/ ) 

UNITY: Katrinebjerg
It’s fun and relevant to test your abilities in interdisciplinary and professional contexts.  So the UNITY hosts events where students can meet business and industry and posts new student jobs on their website. 

UNITY: Katrinebjerg provides a network for all IT City students.

Studying abroad

While studying media studies, doing a semester abroad is a great idea. Study abroad gives you a chance to learn about the media culture of a different country and improves your language skills. During the last year of your BA programme, you can take advantage of one of the many exchange agreements between Aarhus University and partner universities all over the world. Get inspiration, guidance and travel lust here.

Commencement of studies

Your time at Aarhus University will begin with an introductory week in week 35 (the last week of August). During this week, you will get an introduction to IT systems, exam forms and degree programme structure and opportunities as well as meeting your teachers. You can read more about your commencement of studies and the introductory week here. On this page, you will also find tips and good advice for new students at Aarhus University.

Follow the student life at Aarhus University

-experienced, photographed and filmed by the students themselves.

With thousands of pictures #yourniversity gives insight into the everyday life as a student at AU; the parties, procrastination, exams and all the other ways you’ll spend your time at university.


The photos belong to the users, shared with #Yourniversity, #AarhusUni and course-specific AU-hashtags.


Job functions for MA/MSc grads

The diagram shows the kinds of jobs and job functions available to graduates of the corresponding MA/MSc programme, based on the 2016 AU employment survey.

After you graduate from the BA programme in media studies, your career opportunities depend on what subjects you chose to focus on during your studies, your choice of supplementary subject, and your choice of Master’s degree programme if you decide to continue your studies. 

As a graduate of the Bachelor’s degree programme in media studies, you understand the interplay between media, people, organisations and society. You also understand the various forms of mediated communication as well as strategic communication and target audiences. You are familiar with the methods and processes involved in media production, and you have good cooperation skills developed through working with media-related projects. 

Most graduates of the media studies programme work with communication and PR in public and private organisations, where they perform media analysis, handle and advise on press relations or produce text and graphics for company websites. Others work in administration, project management or education. 

Supplementary subjects

In the last year of your BA programme in media studies, you are required to take a supplementary subject. You have many options. Here are some examples of subjects other students on the programme have chosen: 

  • Supplementary subject in film and TV
  • Supplementary subject in culture of events
  • Supplementary subject in journalistic communication 

Master’s degree programmes

After completing the Bachelor’s degree in media studies, you are qualified for admission to many different Master’s degree programmes. However, you should be aware that admission to some programmes requires specific subsidiary subjects. Here are some of the options: 

  • The Master’s degree in media studies, where you work with the methods from your BA programme at a more advanced level and specialise in particular aspects of media studies.
  • The Master’s degree in information studies, where you study the interplay between people and information technology.
  • The Master’s degree programme in journalism, where you can draw on your knowledge of media studies while acquiring skills in journalism.
  • The Master’s degree in corporate communication, which focuses on strategic management of communication processes.