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About the programme
GPA 2018: All applicants admitted  
Language: Danish | Place of study: Aarhus  |  Commencement: August / september


This programme is only offered in Danish.

Rhetoric from Cicero to cyberspace

Would you like to express yourself clearly and specifically in your studies, at work, in daily life and in social contexts? Would you like to examine how the tools of rhetoric have developed from the time of Cicero to the concept of cyberspace?

Rhetoric is the art of speaking well– how you communicate a message and adapt your communication to a specific recipient, and how you analyse expressions and intentions. However, rhetoric is not only important in oral communication. The written genres, media, TV, advertising and images also target a specific audience and a particular situation.

In the subsidiary subject in rhetoric and communication, you gain an insight into rhetoric and learn how to apply the tools of rhetoric in practice.

The old orators and the University of Aarhus

As a rhetoric and communication student, you learn:

  • how to express yourself orally and in writing in different genres and media.
  • how to assess and give critical feedback on a theoretical basis to help others improve their oral and written communication.
  • how to communicate, reflect on and independently analyse rhetoric and communication issues in theory and practice.

In addition, you learn about the history of rhetoric and get an overview of key rhetorical theories and methodologies, as well as classical rhetorical concepts.


In your rhetoric and communication studies, you deal with questions such as:

  • What is good rhetoric?
  • How do I communicate my knowledge to others in specific contexts?
  • How does the target audience influence the choice of rhetorical style?

Admission requirements

In order to be admitted to a supplementary subject, you have to be enrolled in a bachelor’s degree programme at a Danish university. Furthermore, the academic regulations of the bachelor’s degree programme have to allow for a combination with a supplementary subject.

You also have to meet the admission requirements for the supplementary subject in question. You can familiarise yourself with the requirements on the Danish version of this page by clicking on Danish in the top right corner.

Read more about admission to supplementary subjects.

Academic regulations

As a student it is important to know the regulations for the chosen supplementary subject: what is the content, how is it structured and what does it require from you.

You can find this information in the academic regulations. There is a regulation for both bachelor’s supplementary subject and master’s supplementary subject:


In the following graphical presentation of the subject you can see the different modules and courses that, in addition, link to the course catalogue where you can read the course descriptions.

Structure bachelor


Structure master


Student life

During the first year, you attend classroom lessons with students taking rhetoric and communication as a supplementary subject.

Your teaching combines practical workshops with classroom lessons and lectures.

Life at the former barracks

Rhetoric and communication is taught at the former barracks in Langelandsgade – along with other subjects at the Institute of Aesthetic Studies: art history, music studies, comparative literature, aesthetics and culture, and dramaturgy. The barracks are surrounded by lawns that are used for relaxation, rounders, football, etc. on sunny days.

When your books are idle

In addition to your studies, there are many other activities available in your spare time.

  • Visir: A newspaper published by students at the Institute of Aesthetic Studies, with both study-related articles and information about current activities at the barracks.

You can also visit the Department of Dramaturgy’s “storyteller” café, for example, go to seminars at other aesthetic degree programmes, attend lectures and dissertation defence, intro days, sports days and much more. See the calendar for more information.

When your books are off limits

When the weekend is approaching, and you have completed your homework for the following week, there is plenty to do at the barracks.

  • Fæstetik: The Social Committee organises events for students of all subjects at the Institute of Aesthetic Studies, including a spring party with a special theme, a Shrovetide celebration and a huge party in the Stakladen building for 350 guests.
  • Friday bar: A Friday bar for students at the Institute of Aesthetic Studies features live music every Friday in the foyer of the KaserneSceneN (the barracks theatre).

Follow the student life at Aarhus University

-experienced, photographed and filmed by the students themselves.

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With a subsidiary subject in rhetoric and communication, you are qualified to apply for jobs as a teacher of rhetoric at upper secondary schools or at other educational institutions, such as folk high schools, continuation schools and training colleges.

You should note, however, that rhetoric is a minor subject at upper secondary school. You can therefore improve your chances of getting a job as an upper secondary schoolteacher by combining rhetoric with a major subject (e.g. Danish, English, history or social science) and avoid a combination with another minor or medium subject.

For more information about work at upper secondary schools, see the University of Aarhus web site or gymnasiejob.dk.


Communication, analysis and marketing

Your studies also teach you skills in communication, information, analysis and criticism, so in addition to working as a teacher, you are qualified to work in the following areas:


  • Communication: as a copywriter or within marketing, sales and advertising.
  • Information: as an information officer.
  • Analysis: as an analyst, adviser or consultant.
  • Publicity: as a public relations officer.

Competence profile

  • Overview: You acquire knowledge about the history of rhetoric and key rhetorical theories and methodologies, and learn how to place rhetorical issues in their correct theoretical and methodological contexts.
  • Analysis: You learn how to analyse and criticise complex rhetorical enquiries.
  • Communication and presentation: The ability to communicate and teach in appropriate written or oral language.