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International Business Communication - German

About the programme
Quota 1 2018: All admitted   |   Quota 2 2018: -  
: Danish and German | Place of study: Aarhus  |  Commencement: Week 35


This programme is only offered in Danish.

On the Bachelor’s degree programme, you learn to analyse problems in companies and organisations and to transform the results into specific communications in various contexts; from political crises and organisational changes to the introduction of new products in the global market.

German business communication

You learn to handle the needs of businesses and organisations for oral and written communication in Danish and German. You will work with applied language-specific and text linguistics, text production and communication studies and German grammar. As effective communication is only possible when you know the contexts in which businesses and organisations operate, you also study German history, culture and society as well as business economics, and you gain an understanding of commercial law as well as market conditions and consumer behaviour.

Corporate communication – theory and practice

You work with theoretical, analytical and practical communication. You learn how to plan communication tasks, from analysing and identifying purpose, target groups and media to designing specific communication strategies. You learn to critically analyse and understand the significance of a company’s communication with its internal and external stakeholders, and you learn how communication creates economic, social and cultural value.

Career opportunities

With a Bachelor’s degree in international business communication in German, you are eligible for admission to a number of related Master’s degree programmes. You can work in areas such as HR and marketing, in PR and communications departments or in language departments in companies both in Denmark and abroad.

Admission requirements

Admission area number:


To be eligible for admission to this degree programme, you must fulfil the following requirements:

qualifying examination as well as the following specific admission requirements (A, B and C refers to the subject level in the Danish upper secondary school with A being the highest level possible):

  • Danish A
  • English B
  • German beginner level A, or German advanced level B
  • History B or History of Ideas B or Social Science B or Contemporary History B

If there are any subjects you have not completed at the required level, you can take them as supplementary courses or as a summer supplementary course (conditional Admission).

The admission requirements must be met and documented by 5 July in the year of application unless you apply for conditional admission.

Quota 2 criteria

Like quota 1 applicants, quota 2 applicants must have passed a qualifying examination, and they must also fulfil the specific admission requirements above.

Quota 2 applicants are admitted following an objective assessment based on the objective criteria listed below. This means that those applicants who are given the highest assessment based on the objective criteria below are admitted until all places are taken.

Objective criteria 

  • German advanced level B or German beginner level A with a mark of at least 10, or German above advanced level B/beginner level A
  • Study-related period abroad, minimum 6 months (For periods spent abroad, there are no requirements regarding specific areas of the world)
  • Study-related period abroad, minimum 1 year (For periods spent abroad, there are no requirements regarding specific areas of the world)
  • Study-related work experience, minimum 1 year (Your work experience must take the form of paid work for an average of 30 hours a week and must be relevant to your studies)
  • Study-related post-secondary education
  • Credit-bearing post-secondary education

Please note that only activities (including work experience) covering a total period of 12 months is included. Marks and specific levels of qualification from your qualifying examination are not included in the 12 months.

As a rule it is only possible to start a higher education on a similar or lower level 6 years after you have passed your latest completed higher education. This means that if you have completed a Danish professional bachelor's degree or a fulltime bachelor’s degree you will have to wait 6 years (counting from your last passed Danish professional bachelor's degree or a fulltime bachelor’s degree) before you can apply for a new Bachelor’s degree. This is applicable for applicants in both quota 1 and quota 2.

Programme structure

The subjects on the programme in international business communication in German provide you with the theories and tools required to assume responsibility for corporate communication tasks. You also learn to express yourself correctly in German in business contexts, and you gain an understanding of political and cultural conditions in the German-speaking parts of the world.

Academic regulations

NOTICE: The academic regulations for the bachelor's degree programme in international business communication in German are currently being revised.  

In the academic regulations, you can read more about the requirements you must meet as a student and about the programme structure. You can also read about the types of examinations and the exam requirements.

In the diagram below, you can see how the programme is structured. In the diagram, you can click on the various subjects to read the individual course descriptions.




Student life

At the lectures in international business communication in German, lecturers go through theories and grammar for the whole year group. In class, you are expected to play a more active role solving specific, communicative problems, discussing communication strategies and doing exercises in German grammar. You will also be part of a study group. Together with your group, you will do presentations and discuss communication scenarios. 

This is an example of a typical week on the first semester of the programme in international business communication in German. Even though you may not have to attend lectures or classes every day, the programme is a full-time degree programme, and you will spend a lot of time preparing for classes and working in your study group. 


8:00-17:00           Reading 


10:00–12:00         Classroom instruction: Communication Theory

14:00–16:00         Lecture: Analysis of German Business Texts

16:00–18:00         Lecture: Analysing Business Communication 


08:00–10:00           Classroom instruction: Analysing Business Communication

10:00–12:00         Meet with study group

12:00–14:00         Classroom instruction: Analysis of German Business Texts

14:00–17:00         Reading 


08:00–16:00           Reading

16:00–18:00         Lecture: Communication Theory 


09:00–15:00           Preparation of next week’s topics 

Social life

Student life doesn’t stop when you are not busy studying. It continues in the many academic and social associations and societies for students. For example, you can participate in: 

The Communication Council

If you would like to influence your study environment, you can join the Communication Council, which is the degree programme council for the communication programmes at Aarhus BSS. The council looks after the interests of students. 


StudenterLauget is a student association at Aarhus BSS and organises social and academic events for students. The Association is responsible for the Friday bars, the annual skiing trip, the Freshers’ Week for new students and a wealth of other events. 


The Friday bar for students on the degree programmes in business communication is known as Klub.ling. The name is a reference to ‘Klubben’, the student bar at the Fuglesangs Allé campus. 

Studying abroad

As a student of international business communication in German and communication, it is an excellent idea to spend a semester studying abroad in a German-speaking country. It is a chance to improve your language skills, and experience a foreign culture first-hand, while at the same time strengthening your cross-cultural cooperation skills.

Commencement of studies

Your time at Aarhus University will begin with an introductory week in week 35 (the last week of August). During this week, you will get an introduction to IT systems, exam forms and degree programme structure and opportunities as well as meeting your teachers. You can read more about your commencement of studies and the introductory week here. On this page, you will also find tips and good advice for new students at Aarhus University.

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With a Bachelor’s degree in international business communication in German and communication, you are qualified to handle communication tasks in Danish and international companies trading with the German-speaking parts of the world. Among other things, you can work with a company’s communication with its customers and suppliers or the media. You can also handle the communication between different departments in the company. 

Many graduates are involved in producing marketing material such as brochures, or writing texts for corporate websites. Other graduates find employment as administrative employees, project managers or translators, while others work in sales. 

Master’s degree programmes

Having completed their Bachelor’s degree in international business communication in German and communication, most graduates continue their studies on a Master’s degree programme. Some of the options are: 

  • The Master’s degree programme in international business communication in German, where you specialise further in specific aspects of business communication in German.
  • On the Master’s degree programme in IT, communication and organisation, you learn, for example, to introduce new IT tools, while taking account of any communicative and organisational issues involved.
  • The Master’s degree programme in corporate communication (taught in Danish), which allows you to specialise in special aspects of communication.
  • The Master’s degree programme in corporate communication (taught in English).